SEO Company Scotland, The video craze is only going to continue growing, with over two billion hours of content uploaded to YouTube every day. Facebook Watch attracts upwards of 1.2 billion users each month, and Twitter video content drives 10X more engagement than text-based posts. But what are the latest social media video statistics that marketers need to know in order to make the most of this technology? Here are a few statistics to get you started.
YouTube video content is uploaded to YouTube every minute
According to recent statistics, more than 500 hours of video content are uploaded to YouTube every minute – that’s over 720,000 hours of video every day. That’s incredible! If you wanted to watch all of the videos on YouTube, it would take you 82 years! But despite the astounding growth, the site remains a comparatively small part of the internet’s content consumption. So, what makes it so popular?
SEO Company Scotland, Since YouTube has more than a billion users worldwide, you can see why it is a major source of traffic. More than one billion people visit the site each month. Despite its huge popularity, you can still find some useful information about the site’s audience. YouTube statistics are updated twice a year and give an accurate overview of what’s on the platform. If you’re wondering how many hours of video are uploaded to YouTube every minute, you can read about the changes in the data below.
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YouTube videos are timeless, although they do sometimes date. People often turn to the Internet when they’re considering a purchase. They want to know what others think of a product before making a purchase, and YouTube is no different from other social media sites. According to research, people are much more likely to purchase a product after reading a positive review online. So, if you have a video that talks about a product or service that you’re considering, upload it to YouTube. You’ll have plenty of opportunity to connect with your customers and earn some money in the process.
As of February 2017, more than one billion hours of video are watched on YouTube daily. On average, users stick around the website for eleven minutes and 24 seconds. There are over 500 hours of video content uploaded to YouTube every minute, making it the second-largest site in the world, after Google. And, according to a recent study, about 80 percent of the people who use the site for digital video consumption do so through YouTube.
Facebook Watch attracts upwards of 1.2 billion users per month
As more people use Facebook Watch to watch their favorite shows, the social media giant has added tools to help creators make money. Facebook has continued to make in-video advertising more effective and has expanded its Stars program, enabling fans to give creators virtual gifts that can be converted into real-world currency. This means that creators can earn up to $20 million in just three months!
In June 2018, Facebook announced that it was launching a video streaming tab on the website called Facebook Watch. Currently, it attracts upwards of 1.2 billion users per month, which accounts for nearly half of the company’s 2.7 billion monthly active user base. The new service offers original shows, live sports, news, music videos, and user-generated content, and has become a credible competitor to YouTube, which has more than two billion users.
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Despite the adversity, Facebook Watch has been able to grow its audience by offering live content, user-generated clips, and videos. Its goal is to attract an audience of 1.2 billion users monthly, which is on par with YouTube’s two billion monthly users. Facebook has also seen an increase in religious and spiritual content, as well as livestreaming gaming video. Gaming videos alone garner 200 million views per month and have seen a seventy-five percent increase in watch time.
While Facebook is no longer focusing on video content, the social network has become a staple of our lives. SEO Company Scotland, Videos on Facebook have become part of our daily lives and almost half of all users watch a video at some point in their day. In fact, Facebook videos now account for over a billion monthly views! Besides attracting new users, the growth of Facebook Watch means more exposure for your brand and products.
Instagram video content is 20x more likely to be re-shared vs a text-based post
While video content on Instagram is not as common as text-based posts, it can still attract a loyal following. It is important to remember that most users view videos on their mobile devices and naturally use the portrait mode while recording. If you want to make your video appear as appealing as possible, use a caption to entice viewers to keep watching.
When creating Instagram video content, keep in mind that the playback experience will be smoother than on text-based posts. And you can include all mentions, locations, and links. For some time, the Instagram algorithm was a mystery, but CEO Adam Mosseri revealed the principle behind it on Twitter. This was great news for users. With this new feature, video content has the potential to garner an incredibly high number of re-shares.
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In addition to video content, Instagram has introduced reels, a format that combines in-feed videos and live streaming. SEO Company Scotland, Users can record videos up to 60 minutes long, and can add captions, hashtags, and product tags. They can also engage with Reels by liking, commenting, and sharing them. It’s a great way to attract new followers and engage with your existing followers.
As Instagram has grown to 1 billion monthly active users, it has placed heavy emphasis on optimizing video experiences. New features such as Instagram Stories and 60-second videos have also increased the video experience. Another new feature introduced in 2018 is IGTV, a new platform for live streaming video. Video content on Instagram also increases purchase intent by 33 percent. And according to Instagram, video marketing is the fastest-growing part of Instagram – 46% of content marketers used organic Instagram within the last 12 months.
Twitter videos drive longer view time with mobile viewers
With a little know-how and some creative thinking, you can upload a Twitter video to boost your mobile video traffic. There are two ways to do this: by sending a tweet and by uploading the video using the video-sharing application’s gallery. Drag and drop video files from folders into the Twitter gallery or upload your images through File Explorer. Depending on the video format, you may choose from a selection of different thumbnail images.
SEO Company Scotland, When a video gets a lot of social shares, it means it’s relevant to the target audience and can lead to an increase in views. This is a great way to increase the number of video views. Once the video has reached the target audience, it will likely be shared widely.
You should also look at your video’s completion rate. YouTube videos, for example, can see their completion rate with a click-through rate of 84%. You can also calculate your completion rate by using the Buffer Analyze tool. This tool calculates your completion rate automatically by analyzing past tweets. This will help you optimize your videos and maximize mobile traffic. You may also want to check out Buffer Analyze, which uses past tweets to calculate the completion rate of your videos.
YouTube has a great platform for video content. Facebook video ads can increase your mobile traffic by as much as 64%. SEO Company Scotland, The optimal time for a video to engage with mobile viewers is six to 10 seconds. With this information, your mobile video content is on the way to generating more profits. You should be able to reach a wider audience with this free video marketing tool. This will boost your conversion rate significantly.
