Property Management Marketing Dundee, Social media may seem like a last resort for property managers, but it can be one of the best ways to increase your visibility and gain new residents. In this article, we’ll discuss some of the top strategies for using Facebook, Twitter, Instagram and LinkedIn.
Highlighting your tenants can be a great way to boost engagement, build relationships with your community and encourage residents to post online about their experience living in your properties.
Highlight your employees
Aside from listing available apartments, sharing updates on upcoming events and offering move-in specials, property managers can also use social media to highlight their employees. This helps potential residents get to know the people behind the brand, making them feel more like a community member than a customer. It also allows property management companies to show their appreciation for the staff, especially if they celebrate an employee’s birthday or work anniversary.
This type of content is a great way to encourage positive word-of-mouth, as happy customers will share the company’s post on their own social media pages. This can help property management companies build a strong reputation online, attracting new business and securing tenants.
One thing to keep in mind when highlighting employees is to ensure that the information is appropriate and not too personal. It may not be a good idea to share an employee’s home address or other personal details, or to include a photo of their children or pets. It’s also important to ask employees for permission before posting any information about them.
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For property managers that are looking to stay on the cutting edge of their industry, LinkedIn is a great platform for connecting with fellow multifamily professionals and staying up-to-date with the latest trends. It’s a great place to share blog posts and articles that showcase your knowledge, establish you as a thought leader in the industry, and attract prospects.
It can be easy to get overwhelmed with suggestions for how to interact with your audience on social media. Remember to be selective about what platforms you choose, as not all of them will reach your target audience or impact Google in the same ways. For example, posting about your company’s services might be fun, but it may not be the best strategy when your goal is to grow your property portfolio.
While it can be difficult to find time for social media, property managers should make the effort. After all, it’s one of the most cost-effective and efficient ways to advertise your properties and find tenants.
Highlight your tenants
The goal of property management social media marketing should be to build brand awareness, attract new clients, and engage existing ones. However, it’s important to understand that social media isn’t the only way to achieve these goals.
One great property management social media strategy is to highlight your tenants on your company’s social media pages. This will help them feel appreciated, increase their relationship with the brand, and create a sense of community. You can do this by posting about their accomplishments, congratulating them on their new home, or simply sharing a picture of them.
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You can also make use of social media’s ability to provide customer service by responding to reviews and comments. For example, if someone posts about having a problem with your property management company, respond by asking them to send you a direct message or call you so that you can address the issue. This will show people that you care about your tenants and are willing to take the time to resolve problems.
Another great way to promote your business on social media is by using video content. Videos are more engaging than text or image posts and can capture people’s attention in a way that other content types cannot. In addition, videos are more likely to get shared than other types of posts, so they can reach a wider audience.
Lastly, you can also use social media to highlight your tenants and other local businesses that are affiliated with your property management company. This can help you promote special offers that you may be running, as well as encourage people to visit your rental communities. This is especially useful if your community caters to a specific audience, such as students or veterans.
Social media is a powerful tool that can be used by property managers to reach new audiences, improve tenant retention, and elevate ROI. The key is to find the right balance of marketing and social media activities that fit your unique needs. Remember to focus on the goals that are most important to your business, and don’t be afraid to try different approaches until you find what works best for your company.
Encourage engagement
A social media presence can elevate your property management company and produce significant results in both resident satisfaction, retention and lead generation. But, as a busy property manager, social media might seem like a daunting task and you may not know how to get started or how to optimize your time and efforts for the greatest benefit to your business.
One way to encourage engagement is to post content that reflects the culture and lifestyle of your residents. Highlighting events in your community, local businesses that offer discounts to your residents and even fun facts about the area where your properties are located can help your residents feel connected to your property management company and foster a sense of pride in their neighborhood.
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Another great way to encourage engagement is to promote any construction or renovation projects you are working on for your residents. Whether you are building a new apartment complex or renovating an existing home, posting pictures and videos of the progress makes for interesting and engaging social media content. This allows your prospects to see how your property management company is improving the local area and enhancing the lives of those who live there.
When it comes to engaging with your audience, be sure to post regularly and respond to reviews, comments and messages in a timely manner. This can make your property management company appear professional and responsive, which will increase customer trust.
You can also promote your website on your social media accounts by including a link in your profile and posting frequently. This will help your prospective tenants find the information they need about your services and will help you attract more leads.
If you want to take your property management social media marketing to the next level, consider working with a professional agency such as Geekly Media to create a comprehensive digital marketing strategy that will include content, SEO and paid ad campaigns. Our team will work with you to ensure your goals are met and that you have the resources you need to continue growing your property management business.
Keep your goals in mind
If you’re looking to build your brand, increase traffic and generate leads, you should always keep these goals at the forefront when creating your social media posts. Social media is a great tool for achieving your property management company’s goals, but it can be hard to stick with your strategies when you feel like you’re in a rut with what to post.
Try different things out and find a niche to help you stay relevant and memorable in the eyes of your audience. For example, TikTok is a popular new platform that allows users to create short videos to engage their followers. It’s a perfect place to connect with a younger audience and showcase your unique style and brand personality.
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On the other hand, Instagram is a platform that is driven largely by images. It’s an ideal platform to highlight the amenities at your properties and give potential tenants a sense of what life would be like living in one of your rentals. Instagram is also a great way to celebrate milestones and achievements. If you leased a property above asking price or your business won an award, make sure to share it with your audience!
Another way to boost your social media engagement is to partner with other local businesses and organizations. By doing this, you’ll become a part of the community and your reputation will improve. Plus, your audience will be able to see that you care about the places they call home and are a true partner in their success.
In addition to partnering with other local companies, you can also use social media to spotlight the employees in your property management company. You can post a day in the life update or even a video of your team playing trivia to show your audience who you are as a company and how they are an integral part of your operations.
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If you’re struggling to reach your social media growth and lead generation goals, click here to learn how Geekly Media can help. Our tools will help you get organized, streamline your processes, and deliver results. With our different views, you can easily manage your marketing tasks, including social media content.
