How Search Engine Optimization (SEO) Can Increase Your Website’s Traffic and Brand Visibility

SEO Agency Birmingham
Written by realblog

Search engine optimization (SEO) is the practice of making your website visible to potential customers online. It is a process of boosting your website’s ranking in search engines, primarily Google. Google is the largest search engine, accounting for more than 75% of worldwide searches in 2003. In 2006, it had an estimated 85-90% market share in Germany and close to 90% in the UK. In the United States, there were hundreds of SEO firms.

On-page optimization

On-page optimization is an important part of a website’s SEO strategy. It involves optimizing the webpage’s content and structure to improve its search engine ranking. This process involves using programmatic languages, such as HTML, to make the content better for search engines. By implementing these strategies, you can increase traffic and brand visibility.

On-page SEO factors include having a well-written content, a good title, a description tag, and proper formatting. The use of headings and subheadings on a page is another important factor. Using images and descriptions is also important. URLs should also contain the most relevant keywords and be short enough.

On-page optimization helps search engines understand your website and determine whether it’s relevant to a searcher’s query. It can lead to higher search rankings, more visitors, and higher conversions. Using the right keywords will boost your website’s online rankings and make it more appealing to visitors. However, it is important to remember that using keywords doesn’t mean you have to overuse them. When using them on your website, make sure they are strategically placed throughout the content and use them in the right context.

Structured data markup

Structured data markup is a data encoding format that describes different elements of a web page. It helps search engines understand your content and may result in rich snippets being displayed in search engine results. Structured data markup comes in several types, including microdata, RDFa, and JSON-LD.

Google, for example, suggests that you use the Schema vocabulary and JSON-LD grammar. These formats are supported by all the major search engines and include microdata. Google also provides a markup helper tool to help you implement structured data markup. This tool will let you know which structured data markup your site uses and highlight any errors you find.

Structured data markup is also important for local business websites. This data helps Google understand the content and build a knowledge graph. The content tells Google what the page is about, but the schema helps it understand how the information relates to the information on the page. For example, if you search for a restaurant, Google will display a knowledge graph card of properties related to that restaurant in the search results.


Canonicalization is a technique to ensure that search engines do not register duplicate content. Duplicate content can hurt your rankings and even cause your website to disappear from search results. This technique helps Google identify the source of a piece of content and pick the appropriate URL to display in its search results. However, canonicalization is not a magic wand. It’s a complex process involving many checks and carefully written tags.

The use of canonical tags is a crucial part of SEO. When properly implemented, they ensure that search engines understand the content of your website. Using a canonical URL reduces confusion and identification issues. When done correctly, canonicalization can help your site rank well in search rankings. SEO experts can audit your canonical tags to make sure that they are working correctly.

One way to add canonicals to your website is to use a plugin that automates this process for you. The Yoast SEO plugin can be installed on your WordPress website, which will create canonicals for all web pages on your website. To verify if your canonical tags are being applied to all pages, right-click on a web page and select the context menu. Then, select the text that you want to change and click on the rel=”canonical” tag.

White space

The use of white space on your site can increase your conversion rates and improve readability. It can draw attention to your most important elements. However, you should avoid using white space in excess, which may detract from your content. To achieve the right balance, use the following tips. Make sure your white spaces are well-made. They should have a layered appearance and be interesting.

Use white space around your call to action buttons and links. This way, your visitors will be drawn to them without being distracted. This way, they can quickly find the information they need. Moreover, it helps them understand your site better. They can also easily spot important features and call to action buttons. In addition to enhancing readability, white space can also make your website more search engine-friendly.

A general rule in web design is to balance the amount of white space on your page with the amount of content. It’s important to balance white space on a page because too much white space can make the page look too cluttered. Similarly, too little white space can leave a page feeling empty.

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